60 cards. One afternoon. A D2C team walks out with one sentence on how the business makes money, the single number worth fixing first, and three bets that have owners and kill dates.
DELTA DECK · D2C EDITION · FIRST RUN OF 20
Every card puts one question to the room. These six trace the shape of a whole session: where it starts, how it narrows, and where it lands.






The remaining 54 cards carry the equation variables, the constraint diagnostics, the rest of each (Brand, Content, Distribution) lever, the research prompts, and the commitment structure that turns all of it into three bets.